Presentation Materials for Twitter Adoption in U.S. Legislatures at #SMSociety 2016 Conference

The following are links to supporting materials for the presentation “Twitter Adoption in U.S. Legislatures: A Fifty-State Study” made to the 2016 International Conference on Social Media & Society on Wednesday, July 13 at Goldsmiths, University of London.

1. Free full-text access:

ACM DL Author-ize serviceTwitter Adoption in U.S. Legislatures: A Fifty-State Study

James M. Cook
SMSociety ’16 Proceedings of the 7th 2016 International Conference on Social Media & Society, 2016

2. Download Powerpoint Presentation Slides from presentation

3. Abstract: This study draws theoretical inspiration from the literature on Twitter adoption and Twitter activity in United States legislatures, applying predictions from those limited studies to all 7,378 politicians serving across 50 American state legislatures in the fall of 2015. Tests of bivariate association carried out for individual states lead to widely varying results, indicating an underlying diversity of legislative environments. However, a pooled multivariate analysis for all 50 states indicates that the number of constituents per legislator, district youth, district level of educational attainment, legislative professionalism, being a woman, sitting in the upper chamber, holding a leadership position, and legislative inexperience are all significantly and positively associated with Twitter adoption and Twitter activity. Controlling for these factors, legislator party, majority status, partisan instability, district income, and the percent of households in a state with an Internet connection are not significantly related to either Twitter adoption or recent Twitter use. A significant share of variation in social media adoption by legislators remains unexplained, leaving considerable room for further theoretical development and the development of contingent historical accounts.

Please feel free to review these materials before or after my presentation. I look forward to your comments.

Stages of Teaching and Learning Social Media Analytics (Presentation Notes)

This afternoon, I’ll be making a short presentation of thoughts on teaching social media analytics at the 2015 conference of the International Communication Association as part of its BlueSky Workshop on Tools for Teaching and Learning of Social Media Analytics. While the workshop is focused on the experience of teaching using a series of particular tools, I am interested in rejecting the question, “Which tools are best for teaching?,” and supplanting it with the idea of building capability in students in a progressive strategy. At different stages in students’ development as social media researchers, different analytic platforms may be more or less appropriate as teaching tools.

Below is a copy of notes for my presentation; notes can also be downloaded as a PDF here.


Objective: To introduce unexperienced undergraduate students to the process of analyzing social media with sufficient breadth that they may continue to learn independently.

Teaching Challenges Provoking Implementation:

  • As the mandate for higher education continues to widen, undergraduate students tend more and more to be non-traditional, to lack preparation, to lack confidence, and to be fascinated by but intimidated by math, research and technology.
  • Social media platforms are in a state of constant change.
  • Social media analytics packages and methods are rapidly evolving now and are likely to experience significant change in the next decade.

Learning Outcomes: Students who complete a course in social media analytics will be able to:

  1. Find and navigate social media platforms
  2. Recognize the common elements of social media:
    1. Individuals
    2. Actions
    3. Memberships
    4. Relationships
  3. Extract observations of these elements into datasets:
    1. Individual-level
    2. 1-mode network
    3. 2-mode network
  4. To analyze data and report data visualizations, qualitative categorizations and quantitative statistics

Strategy: A gentle, stepwise series of stages taking students from where they are to where they need to be, introducing students to a variety of analytic platforms, and focusing on the social research skills that will remain constant despite changes in social media and social media analytic platforms.

Stages of learning social media analytics, from Consumer to Manager to Secondhand Gatherer to Primary Gatherer to Analyst

Teaching Challenges in Implementation:

  • Universal access for students who no longer share a common campus, common hardware and common software
  • Reasonable yet challenging entry for students who come to class with a variety of previous experience and capabilities
  • A variety of reasonable endpoints for students who vary in their level of progression and accomplishment

Top 5 Moments at the 2014 New England Political Science Association Meetings

at #NEPSA2014: the 2014 meetings of the New England Political Science AssociationI had such a fun time at the 2014 New England Political Science Association conference that I have a hard time identifying my five favorite moments. But if I force myself to choose, here they are.

1. No such thing as a free lunch? As conference organizer hands me tickets to two keynote luncheons, he says “here, take ’em. We won’t ask for them at the door, but you can take ’em anyway.” Two graduate students on the periphery lean in.

2. Prediction! Campaign consultant shares a tip with me on the side: Senate Democrats Mary Landrieu and Mark Pryor? “They’re both going down, big time.”

3. Most enjoyable presentation: Abigail Fisher Williamson and Rachael Ann DiPietro of Trinity College on changes in the social movement for undocumented youth after victory reveals complexity.

4. Prediction! Distinguished speaker declares that this time around, Eliot Cutler’s campaign for Governor of Maine looks strong. Counter-Prediction! Scholars at several tables spontaneously interrupt: “No.” Someone’s got to be right.

5. Finishing my own presentation on social media networks among state legislators, letting the nervous anticipation go, and feeling freed to enjoy others’ work.