When I say “Krampus,” what do you say?
The following is the linguistic network of words that co-occur in Twitter posts using the word “Krampus” on Krampustag, December 5 2012. A tie indicates that two words were placed next to one another in a tweet, and the thickness of the tie is an indication of the number of tweets in which the words co-occurred. Common words in both English and German — the, and, or, der, und, oder — were excluded from the network.
Charlie Brown famously complained about the commercialization of Christmas in 1965, but the commercialization of Krampus is evident here as well. Krampus appears in his own grassroots people’s parade in Philadelphia, but serves as the title of a Suburgatory episode on ABC TV, and is also the name of a new kind of Nike shoe. As the Krampus meme spreads and the identity of Krampus is altered to serve new ends, will traditionalists bemoan the erosion of the old, “true” meaning of Krampus?
This linguistic network was generated using the free and open-source NodeXL plugin for Excel spreadsheets.